Direct Mail Marketing Analyst
Caribou
At Caribou, we care about giving people financial freedom so they can focus on what’s most important to them. Today, less than two percent of Americans refinance their auto loans despite drastic increases in the cost of new and used cars. We see huge potential to help folks reduce their monthly auto expenses, as well as increase the predictability of those expenses over time. We do this by building technology to pair customers with community banks and credit unions, and ushering them through the process quickly. On average, our drivers save $151/month on their car loans while protecting their investment long term.
Caribou is led by leaders from the technology, automotive, and finance industries. We’re proud to be backed by a great team of investors, including QED Investors, Goldman Sachs, Moderne Ventures, Accomplice, Link Ventures, Motley Fool Ventures and others.
Our marketing team plays a key role in connecting drivers with better financial solutions through data-driven acquisition strategies, including our rapidly scaling direct mail program. As the Direct Mail Marketing Analyst, you’ll play a key role in planning, executing, optimizing, and analyzing direct-to-consumer mail campaigns, directly influencing millions of mail pieces to drive measurable business growth.
This position reports to the Direct Mail Marketing Director and can be based out of our Denver, CO, or Chandler, AZ offices, or work remotely from a state where Caribou currently operates*. Occasional travel for in-person meetings and media events may be required.
In this role, you will…
Plan and Execute Direct Mail Campaigns
- Partner with internal stakeholders to design and execute direct-to-consumer direct mail campaigns to drive best-in-class response and conversion rates.
- Develop and maintain testing roadmaps across creative, segmentation, and other strategies.
- Partner with data and engineering teams to refine audience targeting and campaign measurement.
- Coordinate with vendors, including data providers, credit bureaus, and print/mail houses, to ensure flawless and timely execution.
- Build automated tools and processes for campaign setup, performance tracking, and post-campaign analysis.
Analyze and Optimize Campaign Performance
- Track and analyze campaign performance metrics such as response, conversion, and ROI.
- Manage weekly and monthly performance projections and update forecasts accordingly.
- Identify trends, anomalies, and optimization opportunities to improve campaign efficiency and profitability.
Collaborate and Communicate Cross-Functionally
- Partner with internal teams and external vendors to align goals, timelines, and deliverables.
- Present campaign results and recommendations to marketing leadership and cross-functional partners.
- Translate complex data insights into actionable, easily digestible narratives for diverse audiences.
About You
You, like us, are driven to achieve your goals. At Caribou, we have just three core values: Give a damn. Velocity. Make the assist. We’re motivated. We race towards our goals. And we help each other along the way.
- Bachelor's or Master's degree in Business, Statistics, Finance, or a related field
- 3+ years of experience in direct mail marketing performance marketing, marketing operations, program management, or similar data-driven roles with large-scale acquisition campaigns. Experience with prescreened campaigns, consumer finance/lending, and credit bureau data is a plus.
- Experience with statistical modeling and data querying, e.g. SQL, Python, or R
- Strong proficiency in Microsoft Excel and other BI tools (e.g., Looker, Tableau)
- Exceptional analytical skills with the ability to translate complex data into actionable insights.
- Clear communication and proven collaboration working across internal/external teams.
- Ability to manage multiple projections and deadlines in a fast-paced environment.
- Excellent attention to detail.
- Curious and proactive — you enjoy exploring data to uncover insights and partnering with others to turn them into action.
How we will take care of you
Everyone at Caribou is a valued team member. Our compensation and benefits package includes:
- Competitive compensation: $68k - $85k
- Eligible for annual performance based bonus
- Equity options
- 401k savings program
- Generous paid time off including Flexible Time Off (FTO) for all employees and 100% paid parental leave for all parents
- Exceptional benefits including highly subsidized medical, dental, and vision plans, and fully company-paid mental health, disability, and basic life insurance
- Optional benefits to suit your individual circumstances such as HSAs (with Caribou HSA contributions), FSAs, supplemental life and health, legal, and pet insurance
- Up to $1,000 per year for eligible professional development expenses
- Employee referral program
We come from all walks of life and are joined together by our shared values, which guide our work and how we work together.
- Give a damn. What we’re doing matters. We show up determined to deliver results, and we love it.
- Velocity. We’re intentional about where we’re going and we race towards it.
- Make the assist. We have diverse strengths. We offer and ask for help so we all win.
Caribou is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, pregnancy status, marital status, military or protected veteran status, genetics, or any other characteristic protected by law. This position is not restricted solely to the responsibilities listed above, and the scope and responsibilities are subject to change. A pre-employment background check is required as a condition of employment.
*Caribou does not currently have employee operations in AL, AK, AR, CT, DE, GA, HI, IA, ID, IN, KS, KY, ME, MI, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, OH, OK, PA, RI, SC, SD, TN, UT, VT, WV, WY.
